US manufacturer of household cleaning products SC Johnson and the environmental organization Plastic Bank want to open several plastic recycling centers in Indonesia. If you give away your plastic waste, you will receive tokens as a reward.
Pollution of the oceans by plastic garbage is no longer just a cause for concern for radical environmentalists. In the Pacific Ocean, an island is made of plastic waste that is twice the size of the USA. As reported in August of this year , the Philippine government is already addressing this issue and testing the use of the blockchain for water conservation. According to scientific studies by SC Johnson, the Philippines, along with China, Indonesia, Vietnam and Thailand, are among the countries responsible for 55 percent of the plastic waste in the oceans. The US detergent manufacturer now wants to ensure that used plastics are recycled in an environmentally friendly way.
Garbage against tokens
In a press release dated October 28th, SC Johnson announces its commitment to combat pollution of the seas by plastic waste. In cooperation with the environmental organization Plastic Bank, the company will open eight plastic collection centers throughout Indonesia. Already on the day of the press release, the first plastic recycling center was opened in the tourist hub of Bali. In May next year, another seven centers will open their doors to local garbage collectors. Then SC Johnson hopes to be able to convince other Asian countries of the project. Fisk Johnson, Chairman and CEO of SC Johnson, emphasizes the importance of this project:
“Our oceans must be protected. I welcome the promise of the Indonesian government to provide $ 1 billion a year in reducing plastic pollution. Business, government and NGOs need to come together to tackle this important issue. It is important that we take action to prevent more and more plastics from entering our oceans. “
As praiseworthy as Johnson’s commitment to environmental pollution from plastic waste is, as a manufacturer of detergents, the company does not contribute much to it. However, the CEO is also aware of this and is therefore aiming for a “neutral plastic balance”:
“We want to use innovative recycling and recycling programs to help reclaim plastic that matches the amount we put into the world. In this way, we can neutralize our environmental impact while doing something in communities with excessive plastic pollution. “
And by the way defeat poverty
Plastic garbage collectors can trade their “loot” for digital tokens in the centers, but their names are unknown. They can in turn use them to buy goods and services via a decentralized system. According to the press release, settlement via the blockchain will ensure that the tokens can neither be lost nor stolen.
It will also help reduce poverty in neighboring regions, says Plastic Bank founder and CEO David Katz. Areas that are subject to increased pollution are particularly affected by poverty, according to the cooperating companies. Whether the campaign will actually help to significantly improve the financial situation of the participants, will have to show. In any case, a meaningful environmental project seems to have been created by the incentive of remuneration.
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